Written by Richard Docwra
Consumerism and advertising are everywhere in modern society and it can be hard even for adults to escape their influence, so children are particularly vulnerable to their messages.
Children are an important target audience for advertisers, as they have their own spending power, ‘pester power’ over their parents and are the consumers of the future. As a parent it can be a source of real concern that one’s children are becoming too materialistic, and it can be difficult to know what to do in the face of the onslaught of messages from advertisers.
This Life Squared guide outlines 10 steps you can take to help your kids think for themselves and become people rather than consumers.